The Best Affiliate Programs 2020 (Updated)

Affiliate marketing is a rapidly growing marketing channel, expected to reach $6.8 billion this year in the US market alone.

The rise of affiliate marketing is largely because of its “Win-Win” model – advertisers reach new audiences and pay only for confirmed purchases or actions, and publishers enjoy new revenue streams and opportunities.

With tens of thousands of affiliate programs and hundreds of thousands of affiliate marketers worldwide, it is more important than ever for affiliate marketers to choose and focus on the affiliate programs which are best for them.

This is our ranking for the top affiliate programs worldwide.

Best Affiliate Programs – E-Commerce Giants

E-commerce is rapidly growing worldwide, but some companies are way ahead of all the others. E-commerce giants like Amazon, eBay and Alibaba are dominating some of the main e-commerce markets in the world, offering almost every existing product category.

Most of the E-commerce giants have affiliate programs, which enable affiliate marketers to earn a piece of the action, by promoting their products and services.

Many affiliate marketers have built a successful business just by working with one or two of the e-commerce giants’ affiliate programs.

1. Amazon Associates Program

Affiliate Program Summary:

Amazon is the leading e-commerce website in the United States and one of the leading websites worldwide.

There are over 100 million products available for buying on amazon.com, attracting more than 200 million unique visitors each month.

The amazon affiliate program, called “Amazon associates program”, is accepting affiliates worldwide.

The main affiliate program is for amazon.com, and there are separate affiliate programs for local amazon websites such as amazon UK, amazon Germany, amazon France, amazon Japan, amazon Canada, amazon China, amazon Italy, amazon Spain, amazon India, amazon Brazil, amazon Mexico, amazon Australia and amazon UAE. It is also possible to join the Amazon affiliate program on VigLink.

Commission rates on the amazon affiliate program vary between product categories, ranging between 1%-10%.

Pros:

  • Unrivaled brand popularity and trust
  • An astonishing product variety

Cons:

  • Short cookie lifetime
  • Low commission rates

2. eBay Partner Network

Affiliate Program Summary:

  • URL: eBay Partner Network
  • Brand popularity: High
  • Commission: 50% to 70% of eBay’s revenue share
  • Cookie: 24 hours
  • Ease of acceptance: Easy
  • Ease of Use: Easy

eBay was founded in 1995 and it is still one of the most popular e-commerce websites in the world, with over 180 million users and an annual gross merchandise volume of 85 billion dollars.

The eBay partner network (aka EPN) is eBay’s in-house affiliate marketing program, giving affiliate marketers efficient tools for promoting products featured on eBay. It is also possible to join the eBay affiliate program on VigLink.

The eBay partner network accepts affiliate marketers from all around the world, with commission rates ranging from 50% to 70% of eBay’s revenue share.

Pros:

  • High brand popularity
  • Great product variety

Cons:

  • Short cookie lifetime

3. AliExpress Affiliate Program

Affiliate Program Summary:

AliExpress is the international platform of the Chinese e-commerce giant Alibaba, with customers from over 230 countries and regions, and 20 million daily visitors.

There are 100 million products available on AliExpress most of them, and prices are usually cheap, resulting in an average conversion rate of 3.5%.

AliExpress has its own inhouse affiliate program, but the recommended way of working as an AliExpress affiliate is through the Admitad affiliate network, which offers a better interface and more convenient payment methods. It is also possible to join the AliExpress affiliate program on Viglink and FlexOffers.

Pros:

  • High global brand popularity
  • Great product variety
  • Low prices

Cons:

  • Short cookie lifetime
  • Longer shipping times
*The recommended way to join AliExpress affiliate program*

4. Walmart Affiliate Program

Affiliate Program Summary:

  • URL: Walmart Affiliate Program
  • Brand popularity: High
  • Commission: 1%-4% commission
  • Cookie: 3 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Walmart is one of the world’s largest companies by revenue, with over $500 billion in 2019.

Walmart was slow to embrace the e-commerce revolution, but it made significant progress in recent years and is now a leading player in the online world as well.

Walmart has different affiliate programs for the different regions it operates in – the USA, Canada and Brasil, all managed by Impact. It is also possible to join the Walmart affiliate program on VigLink.

Pros:

  • High brand popularity
  • Great product variety

Cons:

  • Shipping only in the US

5. Target Affiliate Program

Affiliate Program Summary:

  • URL: Target Affiliate Program
  • Brand popularity: High
  • Commission: Up to 8% commission
  • Cookie: 7 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Target is the 8th-largest retailer in the United States, with a good variety of products and a solid 7 days cookie lifetime.

The Target affiliate program can be used as an alternative to the amazon associates program, mainly for US-based affiliate marketers, since international shipping options are limited.

The target affiliate program is managed by Impact. It is also possible to join the Target affiliate program on VigLink.

Pros:

  • High brand popularity
  • Good product variety

Cons:

  • Shipping only in the US

Best Fashion Affiliate Programs

Fashion affiliate programs are very popular among fashion bloggers and social media influencers, especially on Instagram and Facebook.

There are thousands of fashion affiliate programs, from big global brands and retailers to local fashion designers, enabling every affiliate marketer to find his/her niche.

1. Etsy Affiliate Program

Affiliate Program Summary:

  • URL: Etsy Affiliate Program
  • Brand popularity: High
  • Commission: 2%-4% commission
  • Cookie: 30 days
  • Ease of acceptance: Easy
  • Ease of Use: Easy

Etsy is a popular shopping website focused on handmade or vintage items and craft supplies on a wide range of categories, including jewelry, bags, clothing, home décor and furniture, toys, art, as well as craft supplies and tools.

Etsy is the largest online open craft fair in the world, in which 2 million sellers list over 60 million items and over 40 million buyers spend $4 billion each year.

Etsy has different affiliate programs for different regions, all managed on the Awin affiliate network. It is also possible to join the Etsy affiliate program on VigLink and FlexOffers.

Pros:

  • A Large and unique product variety
  • 30 days cookie lifetime
  • Shipping worldwide

Cons:

  • Lower sales volumes for each item

2. H&M Affiliate Program

Affiliate Program Summary:

  • URL: H&M Affiliate Program
  • Brand popularity: High
  • Commission: 5%-7% commission
  • Cookie: 30 days
  • Ease of acceptance: Easy
  • Ease of Use: Easy

H&M is one of the most recognizable brands in the fashion industry, selling fast-fashion clothing for men, women, teenagers, and children.

H&M operates in 74 countries with over 5,000 stores and its online operations are available in 33 countries.

H&M has different affiliate programs for different regions. The H&M US affiliate program is managed on the VigLink affiliate network, and the H&M affiliate program for Kuwait, Saudi Arabia, and the United Arab Emirates is managed on the DCM affiliate network. It is also possible to join the H&M affiliate program on FlexOffers.

Pros:

  • A leading and popular fashion brand
  • 30 days cookie lifetime

Cons:

  • Only US and Middle east traffic is accepted

3. ASOS Affiliate Program

Affiliate Program Summary:

  • URL: ASOS Affiliate Program
  • Brand popularity: High
  • Commission: Up to 5% commission
  • Cookie: 30 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

ASOS is the UK’s largest independent online fashion and beauty retailer, and one of the most popular fashion websites in the world, with over 15 million customers from 240 countries and regions.

There are over 80,000 products on ASOS, including dresses, jeans, T-shirts, activewear, shirts, shoes, jewelry, lingerie, gifting, and beauty.

ASOS has different affiliate programs for different regions, all managed on the Awin affiliate network. It is also possible to join the ASOS affiliate program on VigLink and FlexOffers.

Pros:

  • A leading and popular fashion brand
  • 30 days cookie lifetime

Cons:

  • A bit hard to get accepted to the program

4. Nike Affiliate Program

Affiliate Program Summary:

Nike is one of the leading sports brands in the world, selling athletic footwear, clothing, and equipment in over 160 countries.

NIKE.com has more than 7 million visitors each month, featuring an extensive range of Nike footwear and clothing as well as ‘Nike By You’ which offers customers the chance to customize their products.

Nike has different affiliate programs for different regions, managed on the Awin affiliate network and on the CJ affiliate network. It is also possible to join the Nike affiliate program on VigLink and FlexOffers.

Pros:

  • A highly popular sport and fashion brand
  • 30 days (Awin) / 7 days (CJ) cookie lifetime

Cons:

  • Prices on nike.com resemble prices on brick and mortar stores

5. Macy’s Affiliate Program

Affiliate Program Summary:

  • URL: Macy’s Affiliate Program
  • Brand popularity: High
  • Commission: 6% commission
  • Cookie: 10 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Macy’s is an iconic American department store chain, specializing in fashion, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares.

Macys.com has a great product catalog, featuring the biggest fashion brands, and hosting regular promotional discounts and deals.

Macy’s affiliate program is managed on the Rakuten affiliate network. It is also possible to join Macy’s affiliate program on VigLink and FlexOffers.

Pros:

  • Well known brand
  • Average purchase value of $120
  • Promotions and sales every week
  • International shipping

Cons:

  • Macy’s is less appealing to millennials

6. Nordstrom Affiliate Program

Affiliate Program Summary:

Nordstrom is an American luxury department store chain, which originated as a shoe store, and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances.

Nordstrom’s affiliate program is managed on the Rakuten affiliate network. It is also possible to join the Nordstrom affiliate program on VigLink and FlexOffers.

Pros:

  • Well known brand
  • Product variety that spans from Ted Baker London to Nike and from Topshop to Valentino.
  • International Shipping

Cons:

  • Short 12 hours cookies lifetime

7. UNIQLO Affiliate Program

Affiliate Program Summary:

UNIQLO is a global fashion brand known for its simplicity and innovation, which stems from its Japanese values of simplicity, quality, and longevity.

UNIQLO affiliate program is managed on the Awin affiliate network. It is also possible to join the UNIQLO affiliate program on VigLink and FlexOffers.

Pros:

  • Popular brand
  • 30 days cookie lifetime

Cons:

  • No international shipping

8. SHEIN Affiliate Program

Affiliate Program Summary:

SHEIN is a popular Chinese fashion website, offering cheap and trendy clothes, dresses, jewelry, and accessories.

There are over 2 million items on SHEIN, and 500 new arrivals per day.

SHEIN has its own inhouse affiliate program, but the recommended way of working as a SHEIN affiliate is through the Admitad affiliate network, which offers a better interface and more convenient payment methods. It is also possible to join the SHEIN affiliate program on Rakuten, VigLink, and FlexOffers.

Pros:

  • Well known brand
  • Great product variety
  • Low prices

Cons:

  • Longer shipping times
  • Not easy to get proper customer service
  • Items quality can be inconsistent
*The recommended way to join SHEIN affiliate program*

9. GAP Affiliate Program

Affiliate Program Summary:

  • URL: GAP affiliate program
  • Brand popularity: High
  • Commission: 3%
  • Cookie: 1 day
  • Ease of acceptance: Medium
  • Ease of Use: Medium

GAP is, in fact, seven brands – Gap, Banana Republic, Old Navy, Athleta, Intermix, Hill City, and Janie and Jack.

Gap’s clothes are available in 90 countries worldwide through over 3,100 stores, as well as online.

GAP has different affiliate programs for its different brands and regions. GAP, Banana Republic and Old Navy affiliate programs are available on VigLink and FlexOffers.

Pros:

  • Well known brands
  • Good product variety

Cons:

  • 1 day cookie lifetime

10. Boohoo Affiliate Program

Affiliate Program Summary:

  • URL: Boohoo Affiliate Program
  • Brand popularity: High
  • Commission: 5%-7% commission
  • Cookie: 30 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Boohoo is the UK’s fastest-growing and prominent internet fashion brand, combining great value and cutting edge style.

Boohoo has different affiliate programs for different regions, all managed on the Awin affiliate network. It is also possible to join the boohoo affiliate program on VigLink and FlexOffers.

Pros:

  • A popular fashion brand
  • 30 days cookie lifetime

Cons:

  • A bit hard to get accepted to the program
  • International shipping

Best Travel Affiliate Programs

Affiliate marketing is an important marketing channel in the Travel industry. Almost every major travel brand has its own affiliate program, including airlines, flight search engines, hotel chains, and travel agents.

1. Booking.com Affiliate Program

Affiliate Program Summary:

  • URL: Booking Affiliate Program
  • Brand popularity: Very High
  • Commission: up to 40% commission on bookings, 50€ for property referrals.
  • Cookie: No cookies
  • Ease of acceptance: Medium
  • Ease of Use: Medium

Booking.com is a very popular accommodation search engine, with over 2.5 million listed properties in over 220 countries.

From apartments, boats, and castles to treehouses, villas, and yurts, Booking.com offers diverse accommodation options, in more than 40 languages.

Commissions on booking.com can be generous, but note that the program does not use cookies, so only bookings made on a specific visit generated by the affiliate would be counted.

Over 12,500 affiliate marketers promote booking.com, so competition can be high.

Booking.com has a solid in-house affiliate program, but It is also possible to join the booking.com affiliate program on Awin, VigLink, and FlexOffers.

Pros:

  • A leading travel website and brand
  • Huge catalog of properties and accommodation options
  • Good commission rates
  • Great tools and widgets for affiliates

Cons:

  • The program does not use cookies
  • Competition – over 12,500 affiliate marketers promote booking.com

2. Tripadvisor Affiliate Program

Affiliate Program Summary:

  • URL: Tripadvisor Affiliate Program
  • Brand popularity: Very High
  • Commission: At least 50% of Tripadvisor’s commission
  • Cookie: 14 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Tripadvisor is one of the world’s largest travel websites, with over 800 million reviews and 1.4 million places to stay.

The Tripadvisor affiliate program is a bit different than others – you still get paid when users that you referred to Tripadvisor click out to one of their hotel booking partners, regardless of whether or not they make a booking.

The commission is at least 50% of the commission Tripadvisor receives from their hotel booking partners.

The Tripadvisor affiliate program is managed by the Awin affiliate network and CJ affiliate network. It is also possible to join the Tripadvisor affiliate program on Viglink and FlexOffers.

Pros:

  • A very popular travel website
  • Affiliates get paid when users click out to hotel booking partners, even if there is no sale
  • 14 days cookie lifetime

Cons:

  • Low $ commission for every click

3. Skyscanner Affiliate Program

Affiliate Program Summary:

  • URL: Skyscanner Affiliate Program
  • Brand popularity: High
  • Commission: 50% revenue share
  • Cookie: 30 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Skyscanner is one of the most popular flight search engines in the world, with over 60 million monthly users.

Skyscanner has different affiliate programs for different regions, managed by the CJ affiliate network (for the USA, South America, and Asia) and the Tradedoubler affiliate network (For European countries). It is also possible to join the Skyscanner affiliate program on Viglink and FlexOffers.

Pros:

  • A popular global travel brand
  • Highly effective flight search engine
  • 30 days cookie lifetime

Cons:

  • Relatively low commission rates

4. Expedia Affiliate Program

Affiliate Program Summary:

  • URL: Expedia Affiliate Program
  • Brand popularity: High
  • Commission: 2% to 6%
  • Cookie: 7 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Expedia is a popular online travel agency and metasearch engine used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages.

Expedia has different affiliate programs for different regions, all managed by the CJ affiliate network. It is also possible to join the Expedia affiliate program on Viglink and FlexOffers.

Pros:

  • A popular travel website
  • Over 60 million unique visitors each month

Cons:

  • Relatively low commission rates

5. Agoda Affiliate Program

Affiliate Program Summary:

  • URL: Agoda Affiliate Program
  • Brand popularity: High
  • Commission: 5%
  • Cookie: 1 day
  • Ease of acceptance: Easy
  • Ease of Use: Easy

Agoda is an online travel agency and metasearch engine for hotels, vacation rentals, flights, and airport transfer.

Agoda has an in-house affiliate program. It is also possible to join the Agoda affiliate program on Awin, Viglink, and FlexOffers.

Pros:

  • A popular travel website
  • 60 million visitors each month

Cons:

  • 1-day cookie lifetime

6. Hotels.com Affiliate Program

Affiliate Program Summary:

Hotels.com enables users to book hotel rooms online.

Hotels.com is a leading provider of hotel accommodation worldwide, offering online booking services for hotels across the world.

Hotels.com is available in over 35 languages and lists over 350,000 hotels worldwide.

The Hotels.com affiliate program is managed on the CJ affiliate network. It is also possible to join the Hotels.com affiliate program on Viglink, and FlexOffers.

Pros:

  • A very popular hotel booking website
  • Available in over 35 languages

Cons:

  • A bit hard to get accepted to the program

7. Marriott Affiliate Program

Affiliate Program Summary:

  • URL: Marriott Affiliate Program
  • Brand popularity: High
  • Commission: 4-6% on hotel bookings, 3% on vacation packages
  • Cookie: 7 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Marriott International is the third-largest hotel chain in the world, with over 7,000 properties in over 130 countries and territories around the world.

The Marriott affiliate program enables affiliate marketers to profit from referring users who book hotel stays or vacation packages.

Marriott has an in-house affiliate program, managed on the Partnerize platform. It is also possible to join the Marriott hotels affiliate program on Viglink.

Pros:

  • A popular global hotel chain
  • Marriott’s “Best Rate Guarantee”

Cons:

  • A bit hard to get accepted to the program

8. Hilton Affiliate Program

Affiliate Program Summary:

  • URL: Hilton Affiliate Program
  • Brand popularity: High
  • Commission: 4%
  • Cookie: 7 days
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Hilton is a leading global brand of hotels and resorts, with over 5,600 hotels in 113 countries and 6 continents.

Hilton affiliate has different affiliate programs for different regions:

It is also possible to join the Hilton affiliate program on Viglink, and FlexOffers.

Pros:

  • A well-known global hotel chain
  • Easy-to-use promotion tools

Cons:

  • A bit hard to get accepted to the program

9. Kayak Affiliate Program

Affiliate Program Summary:

  • URL: Kayak Affiliate Program
  • Brand popularity: High
  • Commission: 50% of the KAYAK’s revenue from each booking
  • Cookie: 30 minutes
  • Ease of acceptance: Medium
  • Ease of Use: Easy

Kayak is a popular flight search engine that delivers great airfare rates.

Kayak has different affiliate programs for different regions: CJ affiliate network, Tradetracker affiliate network, Webgains affiliate network, and Optimise affiliate network. It is also possible to join the Kayak affiliate program on Viglink.

Pros:

  • A leading travel search engine
  • Great affiliate tools

Cons:

  • Very short 30 minutes cookie lifetime

10. Vrbo Affiliate Program

Affiliate Program Summary:

  • URL: Vrbo Affiliate Program
  • Brand popularity: Average-High
  • Commission: up to 3% for traveler referrals, $20 for new listing referrals
  • Cookie: 30 days
  • Ease of acceptance: Easy
  • Ease of Use: Easy

VRBO enables homeowners to advertise their vacation properties online and makes it easier for travelers to find short term rentals in over 190 countries worldwide.

The Vrbo affiliate program is managed on the CJ affiliate network. It is also possible to join the Vrbo affiliate program on Viglink, and FlexOffers.

Pros:

  • 2,000,000 Properties in 190 countries
  • 30 days cookie lifetime

Cons:

  • Airbnb is a tough competitor