AG1 Affiliate Program

AG1, formerly known as Athletic Greens, is a health and wellness company behind one of the most recognized daily nutrition supplements on the market. The product – simply called AG1 – packs 75 vitamins, minerals, and whole-food-sourced nutrients into a single daily drink, targeting gut health, immunity, and sustained energy. Since rebranding from Athletic Greens to AG1 in 2022, the company has expanded aggressively into global markets and built a massive following among athletes, biohackers, and health-conscious consumers.

The AG1 affiliate program pays 15%-20% per sale, managed through Impact for standard affiliates and through Superfiliate for their creator ambassador track. With an average order value around $100, that math works out to $15-$20 per conversion at standard rates – and top-tier partners can negotiate up to 30%. The catch: AG1 is selective about who gets in, and they enforce strict compliance rules around health claims.

AG1 Affiliate Program Commission Structure

AG1 pays a base commission of 15% on all qualifying sales, with performance tiers that push rates up to 20% for consistent performers and up to 30% for high-volume partners who negotiate directly. All commissions are calculated on the net sale value after discounts and returns.

The subscription model is worth paying attention to. AG1 sells primarily on a recurring subscription basis, so referred customers tend to have strong lifetime value. Whether commissions apply to the initial order only or extend to recurring charges depends on your program track and current terms – check your affiliate portal for the specific commission structure that applies to your account.

Commission Tier	Rate	Qualifier
Standard	15%	All approved affiliates
Performance	20%	Consistent monthly volume
Top-tier / Negotiated	Up to 30%	High-volume partners, direct negotiation

Cookie Duration and Tracking

AG1 runs a 30-day cookie window through Impact. Any purchase made within 30 days of a user clicking your affiliate link earns you the commission, regardless of how many times the user visits the site in that window.

30 days is a solid standard for a health supplement. Consumers often research nutritional products over days or weeks before buying, so the longer window gives affiliates a fair shot at capturing late-converting traffic. Compared to the 24-hour cookies common in e-commerce, this is a meaningful advantage.

Tracking and reporting are handled through the Impact dashboard. Affiliates get access to click data, conversion rates, commission summaries, and creative assets all in one place. Impact’s reporting is among the most detailed in the industry, which makes it straightforward to optimize your campaigns.

Pros and Cons

How to Join the AG1 Affiliate Program

AG1 runs its affiliate program through Impact, with a separate ambassador track for influencers via Superfiliate at drinkag1.com/ambassadors. Here is the standard path to get accepted:

1. Create an Impact publisher account at app.impact.com if you do not already have one. This is free and takes about 10 minutes.
2. Search for AG1 (Athletic Greens) in the Impact marketplace and submit an application to their program.
3. Complete the application form with your website/platform details, niche, audience size, and how you plan to promote AG1. Be specific – vague applications get rejected.
4. Wait for manual review. AG1 reviews applications manually; approval typically takes 3-7 business days. You may be asked for additional details about your audience or content strategy.
5. Once approved, access your tracking links, creative assets, and co-branded landing page tools through the Impact dashboard.

Approval is difficult for newcomers. AG1 looks for established health, fitness, nutrition, or wellness publishers with engaged audiences. Purely coupon or deal sites are unlikely to be approved. If rejected, the ambassador route at drinkag1.com/ambassadors targets creators with active social followings and may have different acceptance criteria.

Who Should Promote AG1?

Best fits: Health, fitness, and wellness content creators who already produce genuine product reviews or supplement guides. Fitness YouTubers, podcast hosts in the longevity or biohacking space, and nutrition bloggers with an engaged readership are the sweet spot. If your audience already uses or researches daily supplements, AG1’s conversion rate is strong.

Personal trainers, dietitians with a content presence, and performance athletes with social followings also do well. AG1 provides co-branded landing pages through Superfiliate, which can give creators a more personalized referral experience and improve conversion rates versus generic affiliate links.

Weaker fits: General lifestyle bloggers without a health focus, coupon or cashback sites, and broad-niche content creators who do not regularly discuss health or nutrition. The compliance requirements also make AG1 a poor fit for affiliates who prefer low-maintenance promotions – you need to stay on top of their brand guidelines and any formula updates.

How AG1 Compares to Alternatives

Program	Commission	Cookie	Network
AG1 (Athletic Greens)	15%-20% (up to 30%)	30 days	Impact
Onnit	15%	45 days	Impact
Thorne	10%-15%	30 days	Direct
Live it Up	15%-20%	30 days	Impact
Elysium Health	12%	45 days	Direct

AG1’s commission range sits at the top end compared to most supplement programs. The 15%-20% base rate beats Thorne (10%-15%) and Elysium Health (12%), and matches Live it Up – but AG1’s significantly higher brand recognition gives it a conversion advantage that raw rates do not capture.

Onnit’s 45-day cookie is longer than AG1’s 30-day window, which may suit affiliates whose audience takes more time to convert. For affiliates who want an easier approval process, Thorne and Live it Up are more accessible alternatives with still-competitive rates.

Frequently Asked Questions

How much can I earn as an AG1 affiliate?

Standard affiliates earn 15%-20% per sale, which works out to $15-$20 per conversion at the typical $100 average order value. High-volume partners can negotiate rates up to 30%, but that tier requires a track record of consistent referrals.

Which affiliate network does AG1 use?

AG1 runs its standard affiliate program through Impact. A separate ambassador track for influencers and creators operates via Superfiliate, offering co-branded landing pages and personalized referral links at drinkag1.com/ambassadors.

Is there a minimum follower count or traffic requirement to get approved?

There is no publicly stated minimum, but AG1 is selective and typically approves established creators in the health, fitness, or wellness space with an engaged audience. Niche relevance and content quality matter more than raw follower count, though very small accounts with no track record are unlikely to be approved.

What is the cookie duration for AG1 affiliate links?

AG1 offers a 30-day cookie window through Impact. Any purchase completed within 30 days of a user clicking your link earns you the commission. This is a standard duration for supplement affiliate programs and gives affiliates a fair window for slower-converting audiences.

Can I promote AG1 on social media?

Yes, social media promotion is permitted and common among AG1 affiliates. You must include clear FTC disclosures (such as #ad or #sponsored) on all paid promotion, and you cannot make unsubstantiated health claims or use language that implies AG1 treats or cures any condition. Their compliance team monitors affiliate content actively.

How and when does AG1 pay affiliate commissions?

Payments are processed through the affiliate platform (Impact or Superfiliate depending on your program track), following the payout schedule shown in your affiliate portal. Specific thresholds and payment methods are confirmed at signup – standard options typically include bank transfer and digital payments. Check your portal dashboard for the exact terms that apply to your account.

Does AG1 provide discount codes for affiliates to share?

AG1 does provide promotional tools including unique referral links and, for some partners, custom discount codes or free gift-with-purchase offers (such as a free travel pack or vitamin D drops). These exclusive offers are often provided through the ambassador program and are more commonly available to higher-tier or Superfiliate partners than standard Impact affiliates.

Are there geographic restrictions for AG1 affiliates?

The affiliate program is open to publishers globally, but AG1’s primary markets are the US, Canada, UK, Europe, and Australia. Affiliates targeting audiences outside these regions may see lower conversion rates, as product availability, shipping costs, and brand awareness vary significantly by country.

Final Verdict

AG1 offers one of the stronger affiliate programs in the supplement space: a 15%-20% commission on a ~$100 product with solid tracking through Impact and a brand that converts on name recognition alone. For affiliates already embedded in health and wellness content, the economics are genuinely competitive.

The drawbacks are real, though. Approval is selective, compliance rules are strict, and the space is crowded with established health influencers. If you do not have established health content and an engaged audience, getting accepted – let alone standing out – will be an uphill climb.

If you are in the fitness, nutrition, or biohacking niche and already produce quality content, apply through Impact or the ambassador portal at drinkag1.com/ambassadors. If you are newer to affiliate marketing or outside the health niche, build your audience first or consider more accessible supplement programs like Thorne or Live it Up.

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