Program Details
| Commission | 20% recurring (first 12 months) (Recurring) |
| Cookie Duration | 90 days |
| Network | PartnerStack |
| Payment Methods | PayPal, Stripe |
| Min. Payout | $25 |
| Payment Frequency | Monthly |
| Category | Sales Intelligence & Engagement |
| Countries | Global |
| Website | www.apollo.io |
Apollo.io is an all-in-one sales intelligence and engagement platform used by sales and marketing teams worldwide. It gives users access to a database of over 275 million verified contacts, combined with email sequencing, dialing tools, and analytics in a single dashboard. The platform has built a strong reputation among B2B professionals as a go-to tool for prospecting and outreach at scale.
Apollo.io Affiliate Program Overview
The Apollo.io affiliate program pays a 20% recurring commission on all payments made by referred customers during their first 12 months of service. The program is managed through PartnerStack and offers a 90-day cookie window, which is one of the longer attribution periods in the SaaS niche.
Payments are processed monthly via PayPal or Stripe once you hit the $25 minimum threshold. The program accepts affiliates globally and targets audiences in B2B, sales, marketing, and SaaS. You’ll need an active website, newsletter, or professional channel to qualify for approval.
Pros and Cons
Pros:
- High-demand B2B tool with a large total addressable market
- Generous 90-day cookie duration compared to industry standards
- Recurring commission structure provides predictable monthly income
- Managed via PartnerStack with reliable tracking and monthly reporting
- Strong brand recognition in the B2B space helps with conversions
Cons:
- Recurring commissions stop after the customer’s first 12 months
- Manual application review means approval can take several business days
- Competitive niche with affiliate programs from multiple rival tools
- Brand keyword bidding in PPC is strictly prohibited
How to Join
The Apollo.io affiliate program runs through PartnerStack. Applicants need an active audience in B2B, sales, marketing, or SaaS: a content site, YouTube channel, newsletter, or professional LinkedIn presence all qualify. There is no cost to apply.
- Sign up for a publisher account on PartnerStack
- Complete the Apollo.io affiliate application, including your website or channel details
- Wait for manual review; approval typically takes a few business days
- Once approved, access your tracking links and promotional resources from the PartnerStack dashboard
Frequently Asked Questions
How long do I earn commissions on a referred customer?
Affiliates earn a 20% recurring commission on all payments from a referred customer for their first 12 months of service. After 12 months, the recurring payments stop. A single high-value referral can still generate consistent income across a full year of renewals.
What is the cookie duration for the Apollo.io affiliate program?
The program offers a 90-day cookie window, meaning you receive credit if a user signs up within 90 days of clicking your tracking link. This is well above the 30-day standard seen on most SaaS affiliate programs.
Which platform manages the Apollo.io affiliate program?
Apollo.io uses PartnerStack to run its affiliate program. PartnerStack handles link tracking, resource access, performance reporting, and monthly payouts to affiliates.
Is there a cost to join the Apollo.io affiliate program?
No, joining is completely free. You apply through the PartnerStack portal at no charge, and there are no ongoing fees. There are no published minimum traffic requirements, though you must demonstrate an active audience or professional channel to be approved.
Can I run paid ads to promote Apollo.io?
Affiliates are prohibited from bidding on Apollo.io branded keywords or trademarks in search engine marketing campaigns. Check current program terms for any other paid traffic restrictions. Violating the branded keyword restriction can result in removal from the program.
When are affiliate payouts processed?
Payouts are processed monthly through PartnerStack once the $25 minimum threshold is reached and transactions are verified. Payment is sent via PayPal or Stripe.
Final Verdict
Apollo.io is a solid choice for affiliates targeting B2B and SaaS audiences. The 20% recurring commission and 90-day cookie are both above average for the sales tools niche, and PartnerStack makes tracking and payouts reliable.
The 12-month cap on recurring earnings is a genuine drawback compared to true lifetime programs, and rivals like Lusha, UpLead, and Hunter.io all offer competing affiliate deals. If your content reaches sales professionals, founders, or growth teams, this program earns its spot in your portfolio.
