Program Details
| Commission | Up to 7% (4.8% merchandise, 6.4% tours, 2.4% Adidas/vouchers) (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Awin |
| Payment Methods | Bank Transfer, Wire Transfer, PayPal |
| Min. Payout | £20 |
| Payment Frequency | Monthly |
| Category | Sports & Recreation |
| Countries | Worldwide (UK, US, EU, Asia) |
| Website | www.arsenal.com |
Arsenal FC is one of England’s most decorated football clubs, with a global fanbase numbering over 700 million supporters. Their official online store, Arsenal Direct, sells authentic Adidas kits, training wear, retro collections, and exclusive club merchandise to fans across the world. The club competes in the Premier League and consistently ranks among the most commercially active football brands in Europe.
Arsenal Affiliate Program Overview
The Arsenal Direct affiliate program runs through Awin and pays up to 7% commission on qualifying sales. The tiered structure gives 4.8% on general merchandise, 6.4% on stadium tours, and a lower 2.4% on Adidas-branded products and voucher code orders. It is also available via FlexOffers for US-based publishers.
The cookie window is 30 days, which is generous for the sports retail niche. With an estimated average order value around £75, a single merchandise sale through your link earns roughly £3.60 at the base tier, and kit launches during the summer transfer window can drive high volumes for the right audience.
Pros and Cons
Pros:
- Higher commission rates (up to 7%) than rival clubs – Man City pays 1.6% and Man Utd pays 1-3%
- 30-day cookie outperforms most sports retailers (many use 7 days)
- Massive global brand with 700+ million followers drives strong recognition
- High-demand exclusive products: retro kits, Arsenal Originals line, and limited releases convert well
- Professional creative assets provided – player photography, banners, and seasonal promotions
- Ships worldwide, so affiliates can target UK, US, EU, and Asian audiences
Cons:
- Adidas-branded kits and voucher code sales drop to just 2.4% commission
- Strict PPC policy – bidding on “Arsenal” or “Arsenal Direct” is prohibited
- High-value items like signed memorabilia and VIP hospitality are excluded from commission
- Arsenal Direct has mixed Trustpilot reviews (1.4/5), which can hurt return visitor conversions
How to Join
The main route is through Awin. Start by signing up for an Awin publisher account if you don’t already have one – there is a £5 deposit required at signup (refunded once you earn your first commission). Once approved as an Awin publisher, search for “Arsenal Direct” (merchant ID 15460) and apply to the programme.
Arsenal Direct rates applications as moderate difficulty – you’ll need an active website, blog, or social media presence with sports, football, or lifestyle content. Applications with thin or unrelated content are typically declined. Approval usually takes 2-5 business days. Alternatively, the programme is also available via FlexOffers for US-based publishers who prefer that platform.
Frequently Asked Questions
What commission rate does the Arsenal affiliate program pay?
Arsenal Direct pays a tiered commission through Awin: 4.8% on general merchandise, 6.4% on stadium tours, and 2.4% on Adidas-branded products and orders using voucher codes. The top rate of up to 7% applies to select product categories. Always check the current rates in the Awin merchant profile as these can change during promotional periods.
How long is the Arsenal affiliate cookie?
The cookie duration is 30 days. This means if a visitor clicks your affiliate link and makes a purchase within 30 days, you earn the commission. The 30-day window is one of the stronger cookie durations in sports retail – many competitors only offer 7 days.
Does the Arsenal affiliate program pay commission on signed memorabilia?
No – commissions are not paid on high-value exclusions like signed memorabilia, match-worn shirts, or VIP hospitality packages. These items are explicitly excluded from the programme terms. Focus your promotions on kit launches, training wear, and fan accessories for the best earning potential.
Can I use discount codes to promote Arsenal Direct?
You should only use official voucher codes provided directly within the Awin platform. Using third-party discount codes sourced elsewhere will result in the lower 2.4% commission tier and may put your approval status at risk. Stick to the codes Arsenal Direct supplies to their affiliate network.
Is the Arsenal affiliate program available outside the UK?
Yes – Arsenal Direct ships globally and the affiliate programme is open to international publishers. There is solid support for US, EU, and Asian markets, and Arsenal has been actively expanding its marketing focus in North America and Asia. Affiliates targeting international Arsenal fans can earn commissions on shipments worldwide.
What is the minimum payout threshold?
The minimum payout threshold is £20, which is lower than many affiliate programmes. Payments are processed through Awin on a monthly or bimonthly schedule, with payment options including bank transfer and wire transfer – method availability depends on your country and currency.
When are the best times to promote the Arsenal affiliate programme?
July and August are peak months due to new kit launches ahead of the Premier League season – this is when order volumes and conversion rates are highest. The Christmas shopping season (November through December) is the second major peak. The January transfer window also generates traffic spikes as fans seek new kit updates and player-related merchandise.
Final Verdict
Arsenal Direct’s affiliate programme offers the best commission rates among the Big Six Premier League clubs, making it a clear choice for football content creators who already have an Arsenal-focused or broader Premier League audience. The 30-day cookie and global shipping give affiliates a genuine window to earn from international fans.
The main drawback is the significant rate drop on Adidas kits – the most popular products – which cut commission to 2.4%. Mixed store reviews on Trustpilot are also worth monitoring, as they can dampen repeat conversions. For affiliates with the right audience, though, the combination of brand strength, solid cookie, and above-average rates makes this programme worth joining.
