Program Details
| Commission | Up to 5% (new customers); 1% (existing customers) (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Awin, Rakuten Advertising, Impact |
| Payment Methods | BACS, Wire Transfer, PayPal, ACH |
| Min. Payout | £20 / $20 (network dependent) |
| Payment Frequency | Monthly (Net 30 – Net 60) |
| Category | Fashion & Beauty Retail |
| Countries | Global (UK, US, AU, FR, DE and more) |
| Website | www.asos.com |
ASOS is a major British online fashion and cosmetics retailer aimed primarily at young adults. The company sells over 850 brands alongside its own clothing and accessories range, shipping to more than 190 countries worldwide. With a loyal global customer base and one of the most recognized names in online fashion, ASOS consistently ranks among the top fashion destinations for 20- and 30-somethings.
ASOS Affiliate Program Overview
The ASOS affiliate program pays up to 5% commission on new customer orders and 1% on returning customer purchases. It runs across three major networks (Awin, Rakuten Advertising, and Impact), so you can join through whichever platform fits your existing setup.
The cookie window is 30 days across all networks. Payments go out monthly on a Net 30 or Net 60 basis depending on the network’s validation cycle, with a minimum payout threshold of £20 or $20. Accepted payment methods include BACS, Wire Transfer, PayPal, and ACH. Average order values run between $75 and $100, and estimated EPC sits at £15 to £25 per 100 clicks for well-targeted traffic.
Pros and Cons
Pros:
- Massive brand recognition: high consumer trust drives strong conversion rates globally
- Over 85,000 products with frequent new arrivals, giving you fresh content to promote year-round
- Regular sales events, student discounts, and seasonal promotions boost click-to-purchase rates
- Deep-linking available for specific products and categories
- Daily-updated product feeds and creative assets available through Awin and Rakuten
Cons:
- Returning customer commission drops to just 1%, so most repeat visitors earn you very little
- Strict no-PPC policy on brand-name bidding limits paid traffic strategies
- Voucher and coupon sites are often excluded or moved to lower commission tiers
- High competition among fashion publishers makes standing out harder in search results
How to Join
The most common route is through Awin. Sign up for an Awin publisher account first, then search for the ASOS programme within the platform and submit your application. You can also apply via Rakuten Advertising or Impact depending on your target region. ASOS runs separate regional programmes (UK, US, AU, FR, DE, and others).
ASOS requires applicants to have high-quality fashion, lifestyle, or beauty content and an active website or social media presence. Approval difficulty is moderate. The team manually reviews applications for content quality and brand alignment. Expect a decision within 2 to 7 business days. Once approved, you can access the ASOS affiliate programme tools directly through your chosen network dashboard.
Frequently Asked Questions
What commission does ASOS pay on new vs. returning customers?
ASOS pays up to 5% on sales from new customers and 1% on purchases by returning customers. This split applies across Awin, Rakuten Advertising, and Impact. If most of your traffic consists of first-time ASOS shoppers, you will earn considerably more than publishers sending repeat buyers.
Does ASOS offer an influencer-specific program?
ASOS works with influencers through its standard affiliate network setup, providing the same links and product feeds as other publishers. High-reach creators may be invited to the ASOS Insiders program for deeper collaboration and potentially enhanced commission arrangements. The entry point for most influencers is still through Awin or Impact.
Can I promote ASOS on Instagram or TikTok?
Yes, you can use affiliate links in your bio or stories on Instagram and TikTok as long as you disclose the commercial relationship and follow the affiliate network’s social media guidelines. ASOS does not permit brand-name PPC bidding, but organic social promotion is fully allowed. Standard FTC/ASA disclosure rules apply.
Are any products excluded from ASOS affiliate commissions?
Commissions are generally paid on all eligible items, but gift cards and certain high-demand limited collaborations may occasionally be excluded or carry a reduced rate. Voucher and coupon sites are often placed in a lower commission tier or excluded entirely, so deal-focused publishers should check their specific terms with the network.
Does ASOS provide a product feed for affiliates?
Yes, ASOS offers a daily-updated product feed through Awin and Rakuten Advertising. The feed includes product data, images, and pricing. It’s useful for comparison sites, fashion blogs, or automated content setups that display live inventory.
Final Verdict
The ASOS affiliate program is a solid pick for fashion publishers who consistently attract new visitors. The brand converts well and the 30-day cookie is fair. The 1% rate on returning customers is a real drag if your audience already shops at ASOS regularly. If you run a fashion review site or style blog targeting first-time buyers, the strong brand recognition and product feed tools make this worth including. Publishers focused on repeat traffic may find better earnings per click with competitors like Boohoo (5-8%) or SHEIN (up to 20%).
