Program Details
| Commission | 5%-8% (Awin: 7%, Travelpayouts: 8%, TradeDoubler: 5%) (Cost Per Sale) |
| Cookie Duration | 30 days (31 days on Travelpayouts) |
| Network | Awin, Travelpayouts, TradeDoubler |
| Payment Methods | Bank transfer, Payoneer, ACH |
| Min. Payout | $20 (Awin), $50 (Travelpayouts) |
| Payment Frequency | Twice monthly (Awin); Monthly (Travelpayouts) |
| Category | Travel / Tours & Activities |
| Countries | Global (no explicit publisher geography restriction) |
| Website | www.getyourguide.com |
GetYourGuide is one of the world’s largest online marketplaces for tours, activities, and travel experiences. Founded in 2009 and headquartered in Berlin, the platform lists over 100,000 bookable experiences across 10,000+ destinations – from skip-the-line tickets at the Colosseum to cooking classes in Tokyo and day trips across Europe.
The GetYourGuide affiliate program lets travel content creators earn a commission on every booking they refer. The program is available through three major affiliate networks – Awin, TradeDoubler, and Travelpayouts – with commission rates ranging from 5% to 8% depending on which network you join.
GetYourGuide Affiliate Program Commission Structure
GetYourGuide pays a percentage-based commission on every completed booking referred through your affiliate link. Unlike programs with a single flat rate, the commission you earn depends on which network you join: Awin lists a 7% base rate, Travelpayouts lists 8%, and TradeDoubler starts at 5%.
With an average order value of around $140, a single booking at the 7% Awin rate works out to roughly $9.80 in commission. High-traffic destination guides or attraction roundups can generate consistent volume, making this a meaningful revenue source for established travel publishers.
| Network | Commission Rate | Cookie Duration |
|---|---|---|
| Awin | 7% (base) | 30 days |
| Travelpayouts | 8% | 31 days |
| TradeDoubler | 5% (base) | 30 days |
Cookie Duration and Tracking
GetYourGuide offers a 30-day cookie on both Awin and TradeDoubler, and 31 days on Travelpayouts. That window is competitive for the travel niche, where readers often research an activity days or weeks before booking.
Attribution is last-click by default on the major networks. If a user clicks your link and then clicks through a competitor affiliate before booking, you lose the commission – so placing your links prominently in destination-specific content (where buying intent is highest) matters more than just driving raw traffic.
Tracking and reporting are handled through whichever network you join. Awin and TradeDoubler both provide dashboards with click, conversion, and commission data. Travelpayouts has its own reporting interface and also offers a dedicated WordPress plugin and API tools for travel publishers who want to deep-link directly to specific activities.
Pros and Cons
Pros:
- Massive global inventory – 100,000+ bookable experiences across 10,000+ destinations gives you something to promote for nearly any travel destination
- Strong brand recognition in the travel experiences space improves click-to-book conversion compared to lesser-known alternatives
- 30-day cookie is solid for travel content, where readers plan trips well in advance
- Multiple network options let you choose the platform that fits your existing setup or offers the best rate
- Average order value around $140 means commissions add up even at moderate volume
- Regular promotions and seasonal campaigns give affiliates ready-made content angles
Cons:
- Commission rates vary by network (5%-8%), so you need to compare network terms before joining – there’s no single published standard rate
- Brand bidding on paid search is restricted or prohibited across all public listings, limiting paid promotion options
- Coupon, cashback, and incentive sites require written approval and may be rejected depending on the network listing
- Payout timing is governed by the network’s own payment schedule, not a GetYourGuide-specific timeline
- Commission is only earned on completed bookings – cancellations mean no payout, which can be a factor for high-cancellation travel dates
How to Join the GetYourGuide Affiliate Program
GetYourGuide does not run a direct in-house affiliate program – you join through one of its network partners. The most widely used option for English-language publishers is Awin, which offers the 7% base rate and twice-monthly payouts. Travelpayouts is a strong alternative if you already use their travel-focused affiliate hub.
- Sign up for a publisher account on your chosen network: Awin, Travelpayouts, or TradeDoubler. Note that Awin charges a £1/$1 sign-up deposit that is refunded on your first payment.
- Search for the GetYourGuide program within the network marketplace and click “Apply.” On Awin the merchant ID is 77814; on TradeDoubler the US listing ID is 362232.
- Complete your profile and publisher description. GetYourGuide’s public terms favor editorial and content publishers – a travel blog, destination guide, or activity review site will sail through. Coupon or incentive models require additional justification.
- Wait for approval. Approval is typically manual and takes 1-5 business days on Awin. Travelpayouts approves most content publishers automatically or within 24 hours.
- Generate deep links to specific activities, destination pages, or the GetYourGuide homepage and embed them in your content. All three networks provide link-building tools inside their dashboards.
Approval difficulty is moderate – straightforward for travel content publishers with an established site, but less certain for newer domains or non-travel publishers. Having at least a few published destination articles before applying improves approval odds.
Who Should Promote GetYourGuide?
Best fits: Travel bloggers writing destination guides, city itineraries, or “things to do in [city]” articles are the natural home for GetYourGuide links. The same applies to travel YouTubers and Instagram creators who cover specific destinations – linking to bookable activities their audience just watched is a tight content-to-offer match.
Review sites that cover specific tours or attractions (e.g., “Best Colosseum tours,” “Skip-the-line Sagrada Familia tickets”) also perform well, since readers arriving at those pages have strong booking intent. Travel deal newsletters and email lists focused on Europe or major city tourism are another effective channel.
Weaker fits: General lifestyle bloggers without a travel focus will find it hard to generate consistent bookings – GetYourGuide only converts when readers are actively planning travel. Budget travel audiences who book far in advance or rely heavily on free activities may also see lower conversion rates given the $140 average order value.
How GetYourGuide Compares to Alternatives
| Program | Commission | Cookie | Network |
|---|---|---|---|
| GetYourGuide | 5%-8% | 30-31 days | Awin, Travelpayouts, TradeDoubler |
| Viator (TripAdvisor) | 8% | 30 days | Direct |
| Klook | ~5% | 30 days | Direct |
| Musement | 8% | 30 days | Direct / Multiple |
GetYourGuide and Viator are the two heavyweights in the travel experiences affiliate space. Viator’s direct program pays a flat 8% with a clean approval process, while GetYourGuide’s rate depends on which network you use – Travelpayouts’ 8% matches Viator, but you have to weigh Travelpayouts’ tools and audience against your existing workflow.
Klook is worth considering if your audience is primarily Asia-Pacific-focused, since it has deeper inventory in that region. Running GetYourGuide and Viator side by side is a common strategy for travel publishers – link to whichever platform has the specific activity your reader needs.
Frequently Asked Questions
Which affiliate networks carry the GetYourGuide program?
GetYourGuide is available through three affiliate networks: Awin (7% base commission), Travelpayouts (8% commission), and TradeDoubler (5% base commission). There is no direct in-house affiliate program, so you must join through one of these network partners. Most English-language travel publishers use Awin or Travelpayouts.
What commission rate does GetYourGuide pay?
Commission rates range from 5% to 8% depending on the network: Awin pays 7% as a base rate (higher rates may be negotiated), Travelpayouts pays 8% of the booking amount, and TradeDoubler lists 5% as its base. With an average order value of around $140, a 7% commission works out to approximately $9.80 per booking.
How long is the GetYourGuide affiliate cookie?
The cookie lasts 30 days on Awin and TradeDoubler, and 31 days on Travelpayouts. This means you earn commission on any booking made within that window after a user clicks your link, even if they don’t book immediately. For travel content, where readers often research activities weeks before a trip, the 30-day window gives your links a reasonable earning lifespan.
Which network is best for joining the GetYourGuide affiliate program?
For most travel bloggers, Awin is the most practical choice – it has the widest publisher base, a low $20 minimum payout, and twice-monthly payments. If you’re a travel-focused publisher already using Travelpayouts for flights or hotels, adding GetYourGuide there gives you the highest published rate at 8% and a unified dashboard. TradeDoubler is worth considering if you’re primarily targeting European markets where it has stronger merchant relationships.
Are coupon sites and cashback sites allowed?
Coupon, incentive, and cashback models are not automatically approved – Awin and TradeDoubler public terms require written approval for these publisher types. Sub-affiliate networks and browser extensions are also listed as restricted categories. If you run a deal or cashback site, contact the network’s merchant team before applying, as unapproved use can result in removal from the program.
Can I bid on GetYourGuide keywords in paid search?
Brand bidding on GetYourGuide’s trademarked terms is restricted or prohibited under the public program terms on both Awin and TradeDoubler. Generic paid search (e.g., “Rome tours affiliate”) is a gray area and may require written approval depending on your network listing. Most affiliates in this program stick to organic search and content-driven traffic, which is where the program performs best anyway.
When and how do GetYourGuide affiliates get paid?
Payment timing and methods are governed by the network you join, not by GetYourGuide directly. On Awin, publishers are paid twice per month with a $20 minimum payout threshold; accepted payment methods include bank transfer and Payoneer. Travelpayouts has its own monthly payment schedule with a $50 minimum. Keep in mind that commissions are only confirmed on completed, non-cancelled bookings, so high-cancellation periods can delay earnings.
What type of content works best for promoting GetYourGuide?
Destination-specific content with high booking intent performs best – articles like “Best things to do in Barcelona,” “Skip-the-line Eiffel Tower tickets,” or “Rome Colosseum tour comparison” put readers in buying mode before they click. General travel inspiration content converts poorly because readers aren’t ready to book yet. Deep-linking directly to the specific activity your article covers (rather than the GetYourGuide homepage) significantly improves conversion rates.
Final Verdict
GetYourGuide is a strong affiliate program for travel publishers with destination-focused content. The combination of a recognizable brand, a large activity inventory, and a 30-day cookie makes it a reliable earner for travel bloggers writing city guides or attraction reviews – as long as your audience is actively planning trips.
The main friction is the multi-network setup: there’s no single published rate, and you’ll need to compare Awin, Travelpayouts, and TradeDoubler before deciding where to join. The 5%-8% range is competitive but not exceptional – Viator matches or beats it on commission, and both programs are worth running in parallel if your site covers overlapping destinations.
If you write destination guides or attraction reviews, join through Awin for the 7% rate and twice-monthly payments, or Travelpayouts if you want the full 8% and already use their platform. Skip it if your traffic is not destination-specific – this program needs buying-intent content to convert.
