Program Details
| Commission | 5% (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Impact |
| Payment Methods | PayPal, ACH, Check, Wire Transfer |
| Min. Payout | $10 |
| Payment Frequency | Monthly (Net 30) |
| Category | Surfwear & Lifestyle Apparel |
| Countries | United States, Canada |
| Website | www.hurley.com |
Hurley is a global surf and lifestyle brand founded in 1999 that designs performance-driven apparel, swimwear, and accessories. The brand is a staple of beach culture and has backed some of the world’s top competitive surfers over the decades. Following its acquisition by Bluestar Alliance, Hurley continues to operate as a major name in the action sports market.
Hurley Affiliate Program Overview
The Hurley affiliate program pays a 5% commission on net sales with a 30-day cookie window, managed through the Impact affiliate network. With an average order value around $85, each completed sale puts roughly $4.25 in your pocket, a reasonable return for the surf apparel category.
Affiliates are paid monthly on a Net 30 schedule with a low $10 minimum payout threshold. Payment options include PayPal, ACH, check, and wire transfer. The program is primarily open to publishers based in the United States and Canada, with content requirements focused on surfing, lifestyle, fashion, or outdoor sports.
Pros and Cons
Pros:
- Strong brand recognition in the surf and action sports niche, which converts well with the right audience
- Access to professional marketing assets including lifestyle photography and regularly updated product feeds
- Frequent seasonal promotions and clearance events create natural conversion spikes
- Low $10 minimum payout with four payment method options via Impact
- Reliable tracking and reporting through the Impact platform
Cons:
- 5% commission is on the lower end compared to some niche apparel programs
- PPC affiliates are barred from bidding on branded keywords
- Geographic restrictions limit the program to US and Canada publishers
How to Join
Start by creating a free publisher account on Impact if you don’t already have one. From the Impact marketplace, search for Hurley and submit an application. Approval is rated moderate – Hurley expects publishers to run content relevant to surfing, lifestyle, fashion, or outdoor sports, with a fully functional site free of adult or offensive material.
Once approved, the Impact dashboard gives you access to banners, text links, product feeds, and high-resolution imagery. There’s no joining fee. The program has stabilized on Impact following Hurley’s transition to Bluestar Alliance ownership.
Frequently Asked Questions
How do I join the Hurley affiliate program?
Create a free publisher account on Impact, then search for Hurley in the marketplace and apply. You can also start from Hurley’s official affiliate page at hurley.com. Approval typically takes a few business days, and your site needs to cover surfing, lifestyle, fashion, or outdoor sports to qualify.
What commission rate does Hurley pay?
Hurley pays a standard 5% commission on net sales, excluding shipping, taxes, and returned items. With an average order value around $85, that works out to roughly $4.25 per completed sale. The 30-day cookie gives you a solid window to capture purchases from browsers who need time to decide.
Is there a cost to join the Hurley affiliate program?
No, joining is completely free. You need a publisher account on Impact and an approved application, but there are no setup fees or monthly charges. The $10 minimum payout threshold is also one of the lowest you’ll find in the apparel category.
Can I promote Hurley products on social media?
Yes, social media promotion is allowed as long as you use your unique Impact tracking links and disclose the affiliate relationship clearly. Hurley’s strong visual identity makes it a natural fit for Instagram and YouTube content in the surf and beach lifestyle space. Just make sure any promotional posts comply with FTC disclosure guidelines.
Does Hurley provide marketing materials for affiliates?
Yes, approved affiliates get access to banners, text links, and high-resolution product images through the Impact dashboard. Hurley maintains regularly updated product feeds that include new arrivals and limited-edition drops, which can help keep your content fresh during seasonal campaigns.
Are coupon and deal sites accepted into the program?
Coupon sites are generally accepted, but Hurley has specific rules around which promotional codes can be shared and how discounts are displayed. Review the program terms in Impact carefully before publishing any coupon content – violating these terms can get your account suspended. Deal publishers should also note that branded PPC bidding is prohibited.
The Hurley affiliate program is a practical choice for publishers already reaching a surf, beach lifestyle, or action sports audience. The 5% commission rate is standard for the apparel category and not a standout figure on its own, but Hurley’s brand strength, seasonal promotions, and low payout threshold make it a worthwhile addition to your monetization stack if your audience already skews toward this niche.
