Program Details
| Commission | 2% – 10% (8% new customers, 2% existing customers) (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Awin, CJ Affiliate, Rakuten Advertising |
| Payment Methods | Bank Transfer, BACS, Wire, PayPal |
| Min. Payout | $20 / £20 |
| Payment Frequency | Monthly (Net 30) |
| Category | Sports Nutrition & Fitness Apparel |
| Countries | Global (localized programs for UK, US, EU, and Asia) |
| Website | www.myprotein.com |
MyProtein is one of the world’s largest sports nutrition brands, manufacturing and selling protein powders, vitamins, performance foods, and fitness apparel to customers in over 70 countries. Founded in the UK and now a subsidiary of THG (The Hut Group), the brand has built a massive global following among gym-goers, athletes, and fitness enthusiasts.
MyProtein Affiliate Program Overview
The MyProtein affiliate program pays up to 10% commission on sales, though the rate depends on customer type: new customers earn 8% while returning customers drop to 2%. The program runs through Awin (primary for UK and EU), CJ Affiliate, and Rakuten Advertising depending on your region.
The cookie window is 30 days across all networks. Payments go out monthly on a Net 30 schedule via Bank Transfer, BACS, Wire, or PayPal, with a low minimum payout of $20/£20. Average order values run $50-$70, and conversion rates between 4%-7% are typical given the brand’s strong recognition and frequent sale events.
Pros and Cons
Pros:
- High brand recognition drives strong conversion rates across fitness and health audiences
- Frequent site-wide sales and Impact Week events create natural promotion opportunities
- Massive product catalog covering supplements, snacks, and apparel gives affiliates plenty of content angles
- Regularly refreshed creative assets, banners, and exclusive affiliate voucher codes
- Dedicated affiliate management team through THG with localized programs for UK, US, EU, and Asia
Cons:
- Returning customer commission drops to just 2%, which hurts earnings from loyal repeat buyers
- Heavy affiliate competition due to the brand’s popularity keeps EPCs from going higher
- Strict PPC policies: you cannot bid on brand keywords or use MyProtein in ad copy
- Frequent price changes can make commission-focused content outdated quickly
How to Join
The MyProtein affiliate program is available on multiple networks. For UK and EU publishers, Awin is the primary option (merchant ID 3196). US-based affiliates typically apply through CJ Affiliate, while Rakuten Advertising handles select regional markets.
To join via Awin: Step 1: Sign up for an Awin publisher account if you don’t have one. Step 2: Search for MyProtein within the Awin interface and submit an application to the MyProtein programme. You’ll need an active website or social media presence focused on fitness, health, or lifestyle. Approval is classified as moderate difficulty and typically takes 3-7 business days for manual review.
Frequently Asked Questions
Does MyProtein offer an influencer program separate from the affiliate program?
Yes, MyProtein runs a dedicated influencer program for social media creators, which operates separately from the standard affiliate program. It may include gifted products and higher commission rates based on your following size and engagement metrics. If you have a substantial fitness-focused audience on Instagram, YouTube, or TikTok, it’s worth applying to both.
Can I promote MyProtein through social media?
Yes, affiliates are encouraged to promote MyProtein via Instagram, YouTube, and TikTok using their unique tracking links. You must disclose the affiliate partnership in your content as required by FTC and ASA guidelines. Just make sure you’re using the tracking link provided through your network account, not a direct URL to the site.
Are there restrictions on using “MyProtein” in my domain name?
Yes, affiliates are strictly prohibited from using “MyProtein” or any variation of the brand name in their domain names or social media handles. This is a standard brand protection policy enforced through the affiliate agreement. Violating this can result in immediate termination from the program.
How long does it take to get approved for the MyProtein affiliate program?
Approval typically takes between 3 to 7 business days, as the team manually reviews each application. They look at the quality and relevance of your content – fitness, health, wellness, and lifestyle sites perform best. Make sure your website or social profile is active and clearly relevant to their product range before applying.
Can I get a custom discount code to share with my audience?
Standard affiliates receive generic tracking links rather than custom vanity codes. However, high-performing affiliates can request a custom discount code from their account manager at THG. If you’re generating consistent sales volume, it’s worth reaching out directly to your affiliate contact to discuss this option.
Final Verdict
The MyProtein affiliate program is a solid pick for fitness content creators with an engaged audience. The brand converts well, the 30-day cookie is fair, and the 8% rate on new customers is competitive for the sports nutrition space. The main drawback is the 2% rate on returning customers, which limits long-term earnings if your audience repeatedly buys from MyProtein. If your content attracts new buyers rather than retaining existing ones, this program is worth having in your portfolio.
