Program Details
| Commission | $200 per new subscription (base); $50-$300 other products; up to $450 at top loyalty tier (Hybrid) |
| Cookie Duration | 120 days |
| Network | Impact |
| Payment Methods | PayPal, Wire Transfer |
| Min. Payout | $10 |
| Payment Frequency | Monthly |
| Category | SEO / Digital Marketing Software |
| Countries | Global (no stated geographic restrictions) |
| Website | www.semrush.com |
Semrush is a SaaS platform for SEO, PPC, content marketing, and competitive research. It has over 10 million registered users and is one of the more frequently recommended tools among digital marketers. Plans start around $129/month, which puts it at the higher end of the market – relevant context for understanding the commission structure.
Semrush Affiliate Program Overview
The Semrush affiliate program – known as BeRush – is hosted on Impact and pays affiliates for driving new subscriptions and trial activations. The base commission is $200 per new SEO Toolkit sale, with other products ranging from $50 to $300. At higher loyalty tiers, top-performing affiliates can earn up to $450 per sale.
The cookie window is 120 days, which is longer than most SaaS programs. Trials pay $10 each – that adds up if your audience is comparison-shopping before buying. Payments go out monthly through Impact via PayPal or EFT, with transactions locking 27 days after the end of each month.
Pros and Cons
Pros:
- $200 base commission per SEO Toolkit sale; loyalty tiers push this to $450 for consistent performers
- 120-day cookie – one of the longer windows in the SaaS space
- $10 per trial means you get paid even when visitors do not buy immediately
- Semrush is well-known in the SEO community, which helps with conversion on relevant audiences
- Runs on Impact – reliable tracking, decent creative library, and an account manager once you hit volume
- Multiple products at different price points ($50-$300) mean you are not relying on a single offer
Cons:
- Commissions are per-sale rather than recurring – you do not earn on subscription renewals
- Selective approval process – new or low-traffic sites are likely to be rejected
- No coupon, cashback, or deals sites allowed – promotion methods are restricted
- Brand bidding via PPC requires pre-approval and direct linking is prohibited
How to Join
To join the Semrush affiliate program, you apply directly through Impact. Start by creating a publisher account on Impact if you do not already have one. Then apply to the Semrush (BeRush) programme at semrush.com/lp/affiliate-program/en.
Semrush reviews applications manually. You will need a relevant website or online presence – ideally covering SEO, digital marketing, or related topics – with real organic traffic and consistent content. Sites that are under construction, rely purely on paid traffic, or operate in restricted categories (coupon, adult, gambling) will not be approved.
Frequently Asked Questions
What is BeRush and how does it relate to Semrush?
BeRush is the official name of Semrush’s affiliate program. The berush.com domain now redirects to Semrush’s current affiliate landing page, and the program is fully managed through Impact. If you previously promoted Semrush through BeRush, your tracking and payments operate through the same Impact account.
How much can I earn from the Semrush affiliate program?
The standard commission is $200 for a new SEO Toolkit subscription, with other Semrush products paying $50 to $300. Each free trial activation earns $10. Top affiliates at higher loyalty tiers can unlock commissions up to $450 per sale – there is a performance incentive built into the structure.
How long does the Semrush affiliate cookie last?
The Semrush affiliate cookie is valid for 120 days on a last-click basis. This is a long window for a SaaS product, which is helpful given that B2B buyers often research tools for weeks or months before committing. If your referred visitor converts any time within that 120-day window, you get the commission.
How and when do Semrush affiliates get paid?
Payments are processed through Impact via PayPal or EFT (electronic funds transfer). Transactions lock 27 days after the end of the month in which they occurred, and payments are released after that lock period completes. The minimum payout threshold on Impact is $10.
What kinds of websites does Semrush accept into its affiliate program?
Semrush looks for established sites in relevant niches – SEO, digital marketing, content marketing, web development, and similar topics. Your site should have real organic traffic and active content. Coupon and cashback sites, under-construction sites, adult or gambling content, and spam-based traffic sources are not accepted.
Does Semrush offer recurring commissions?
No – Semrush pays a one-time commission per new sale or trial, not a percentage of recurring subscription payments. This is a meaningful distinction compared to competitors like SpyFu (40% recurring) and Mangools (up to 35% recurring). However, the high per-sale flat fee ($200 base) can still add up quickly with a well-targeted audience.
