Program Details
| Commission | 10-30% recurring (Recurring) |
| Cookie Duration | 30 days |
| Network | Awin |
| Payment Methods | PayPal, WebMoney, Subscription Credit |
| Min. Payout | $50 |
| Payment Frequency | Every 15 days |
| Category | SEO Tools |
| Countries | Worldwide (excluding Russia and Belarus) |
| Website | serpstat.com |
Serpstat is an all-in-one SEO platform used by over 500,000 marketers, agencies, and in-house SEO teams worldwide. It packs keyword research, rank tracking, backlink analysis, site audit, and competitor intelligence into a single subscription, making it a popular budget-friendly alternative to pricier tools in the space. Plans start at $55 per month (billed annually), which gives affiliates a realistic mid-ticket product to promote.
Serpstat Affiliate Program Overview
The Serpstat affiliate program pays recurring commissions on every subscription payment your referrals make – not just the first one. The base rate starts at 10% and scales up to 30% as your referral volume grows, so consistent promoters earn meaningfully more over time. The program runs through Awin (merchant ID 122238), giving affiliates access to network-level tracking and reporting.
The cookie window is 30 days, and payouts are processed every 15 days via PayPal or WebMoney once you reach the $50 minimum threshold. Commissions are not paid for customers based in Russia or Belarus.
Pros and Cons
Pros:
- Recurring commissions – earn on every payment for the full lifetime of each subscription
- Commission scales from 10% to 30% as your referral count grows
- Payments every 15 days – faster than most SaaS affiliate programs
- Option to take earnings as subscription credits (avoids transaction fees)
- Easy approval – no minimum traffic or follower requirements
- Runs on Awin, a reputable network with transparent reporting
Cons:
- 30-day cookie is short compared to SE Ranking (120 days) or Moz (180 days)
- Starting commission of 10% is below the niche average until you hit the higher tiers
- Commission tier can reset if you go 365 days without new referrals
- No commissions for customers in Russia or Belarus
How to Join
To join the Serpstat affiliate program, start by creating a publisher account on Awin if you do not already have one. Once approved as an Awin publisher, search for the Serpstat program (merchant ID 122238) and apply directly. Approval is straightforward – Serpstat does not require a minimum audience size or specific content type, so most publishers are accepted without issue.
After joining, you get access to your unique referral link, which you can append to any Serpstat page URL using your affiliate ID. Serpstat also provides promotional banners and landing pages through the Awin interface.
Frequently Asked Questions
What commission rate does the Serpstat affiliate program pay?
Serpstat pays tiered recurring commissions: 10% on the first 5 customer payments, 20% for payments 6 through 20, and 30% on payment 21 and beyond. Since commissions repeat for the full subscription lifetime, affiliates who refer a handful of long-term subscribers can build meaningful recurring income even before hitting the top tier.
How long does the Serpstat affiliate cookie last?
The Serpstat cookie lasts 30 days from the point a visitor clicks your affiliate link. That window is enough for warm SEO audiences who are actively evaluating tools, though it is shorter than competitors like SE Ranking (120 days) or Moz (180 days), so cold-traffic campaigns may convert at a lower rate.
How and when does Serpstat pay affiliates?
Serpstat processes affiliate payouts every 15 days, which is faster than most SaaS programs that pay monthly. Payments are made via PayPal or WebMoney once your balance reaches $50. You can also choose to receive earnings as Serpstat subscription credits, which is useful if you use the tool yourself and want to avoid transaction fees.
Do I need a minimum audience size to join the Serpstat affiliate program?
No, Serpstat does not set a minimum traffic or follower requirement. You can join through Awin with a free Serpstat account and get access to your referral links and creatives right away. The program is open to bloggers, YouTubers, newsletter writers, and agencies alike.
Are there any countries where Serpstat commissions are not paid?
Serpstat does not pay commissions for customers based in Russia or Belarus. If your audience is primarily from those regions, conversions from those visitors will not generate affiliate earnings. For all other geographies, the program operates normally with no additional country restrictions.
How does the Serpstat affiliate program compare to Semrush or SE Ranking?
Semrush pays 40% recurring commissions with a 120-day cookie through Impact, making it the stronger earner per referral – but the higher price point ($139+/month) can make conversion harder. SE Ranking also pays 30% recurring with a more generous 120-day cookie. Serpstat’s advantage is a lower price point ($55-$69/month) that can convert better among budget-conscious audiences, and its bi-monthly payout cadence is faster than most competitors.
What type of content works best for promoting Serpstat?
SEO tool comparison articles, keyword research tutorials, and Serpstat-vs-competitor posts tend to perform well. Review content targeting searches like “Serpstat review” or “Serpstat vs Semrush” reaches an audience already in evaluation mode, which converts at higher rates than broad SEO beginner content. YouTube walkthroughs and newsletter mentions to marketing or SEO audiences also work effectively.
Final Verdict
The Serpstat affiliate program is a solid choice for SEO-focused publishers who want recurring income from a tool their audience already recognizes. The tiered commission structure rewards consistency, and the 15-day payout cadence is a genuine advantage over most SaaS programs. The 30-day cookie is the main weakness – if you run paid traffic or reach cold audiences, the attribution window is tighter than what competitors offer.
For bloggers or YouTubers in the SEO niche writing comparison or tutorial content, Serpstat is worth promoting alongside – or instead of – pricier alternatives when targeting budget-conscious users.
