Program Details
| Commission | 2% – 10% (10% new customers, 2% returning) (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Impact |
| Payment Methods | Direct Deposit, PayPal, Check |
| Min. Payout | $10.00 |
| Payment Frequency | Monthly (Net 30) |
| Category | Beauty & Skincare |
| Countries | United States, Canada, United Kingdom |
| Website | soldejaneiro.com |
Sol de Janeiro is a Brazilian-inspired premium beauty brand best known for its viral Brazilian Bum Bum Cream and Cheirosa fragrance mists. Owned by L’Occitane Group, the brand has built a cult following across TikTok and Instagram, making it one of the most recognizable names in the prestige body care category.
For affiliates working in beauty, lifestyle, or fashion, the Sol de Janeiro program offers solid conversion potential thanks to that built-in brand demand. Whether the commission structure justifies the competition is another question, and the answer depends heavily on how much of your traffic converts as new customers versus repeats.
Sol de Janeiro Affiliate Program Overview
The Sol de Janeiro affiliate program runs on the Impact network. Commission rates are tiered by customer type: affiliates earn up to 10% on new-customer orders and 2% on returning-customer sales. The cookie window is 30 days.
Payouts run monthly on a Net 30 schedule with a low $10 minimum threshold. Payment is available via direct deposit, PayPal, or check. Geographic focus is primarily the United States, Canada, and the United Kingdom, which matches Sol de Janeiro’s strongest retail and ecommerce markets.
The estimated EPC sits in the $0.80 to $1.50 range, with an average order value around $65. Conversion rates of 3% to 5% reflect the brand’s strong purchase intent, particularly when promoted through video and social content.
Pros and Cons
Pros:
- High brand recognition with a viral TikTok and Instagram following
- Strong conversion rates driven by the cult status of core products like Brazilian Bum Bum Cream
- Frequent product launches and seasonal limited editions give affiliates fresh content angles
- High-quality marketing assets and professional photography provided through the affiliate portal
- Low $10 payment threshold and monthly payouts
Cons:
- Returning-customer commission drops to 2%, which limits earnings from repeat buyers
- Highly saturated niche, with many established beauty influencers already promoting the brand
- Strict brand guidelines around content aesthetics and messaging
- Approval is manual and favors creators with engaged beauty or lifestyle audiences
How to Join
Sol de Janeiro accepts applications through Impact, so the process has two steps. First, sign up for an Impact publisher account if you do not already have one. Second, search for Sol de Janeiro in the Impact marketplace and submit an application to the program.
Approval is moderate in difficulty. The brand reviews applications manually and looks for an active beauty, lifestyle, or fashion presence, whether that is a blog, a professional website, or social channels with real engagement. There is no published minimum follower count, but creators with thin or off-niche audiences are routinely declined.
Once approved, affiliates get access to creative assets, current promotions, and tracking links. Expect a wait of a few days to a couple of weeks for a decision, particularly during peak campaign seasons.
How It Compares
| Brand | Commission | Cookie | Network |
|---|---|---|---|
| Sol de Janeiro | 2% – 10% | 30 days | Impact |
| Glow Recipe | 5% – 10% | 30 days | Impact |
| Summer Fridays | 10% | 30 days | Impact |
| Tatcha | 5% – 8% | 30 days | Rakuten |
| Ouai | 5% – 10% | 30 days | ShareASale |
Sol de Janeiro’s top rate of 10% is competitive with peers like Summer Fridays and Glow Recipe, but the steep drop to 2% on repeat orders is unusual in the prestige beauty niche. Most competitors keep a flat rate regardless of customer history.
Frequently Asked Questions
Which affiliate network does Sol de Janeiro use?
Sol de Janeiro runs its affiliate program through Impact. You will need an active Impact publisher account to apply and access tracking links.
Why is the commission rate different for new and returning customers?
The program pays up to 10% on new-customer orders and 2% on returning customers. This structure rewards affiliates who drive net-new buyers, while still crediting repeat purchases at a reduced rate.
Can I promote Sol de Janeiro on TikTok and Instagram?
Yes, social promotion is welcomed and the brand provides creative assets suited for short-form video and feed content. All content must follow the brand’s aesthetic guidelines and FTC disclosure rules.
Is there a minimum follower count to join?
There is no published minimum, but applications are reviewed manually. The brand favors creators with engaged audiences in beauty, lifestyle, or fashion rather than raw follower numbers.
When and how do affiliates get paid?
Payouts run monthly on a Net 30 schedule with a $10 minimum threshold. Affiliates can choose direct deposit, PayPal, or check through their Impact account.
Does the program provide free products for review?
Product seeding is handled outside the standard affiliate program. It is typically reserved for high-performing affiliates or specific PR campaigns rather than offered at signup.
Final Verdict
The Sol de Janeiro affiliate program is a solid fit for beauty and lifestyle creators who can consistently drive new customers, where the 10% rate and strong conversion economics make the niche competition worth pushing through. For affiliates relying on a returning audience that already buys the brand, the 2% repeat rate is a real ceiling on earnings. Worth applying if you have an engaged beauty audience and a content plan that goes beyond Bum Bum Cream reviews.
