Program Details
| Commission | Up to 8% (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Awin |
| Payment Methods | Bank Transfer, PayPal |
| Min. Payout | EUR 25 |
| Payment Frequency | Monthly |
| Category | Outdoor Power Equipment |
| Countries | Germany, Portugal (direct); US via retail partners |
| Website | www.stihl.com |
STIHL is a German manufacturer of outdoor power tools with over 95 years of history and a presence in more than 160 countries. The brand is best known for its chainsaws, trimmers, blowers, and battery-powered tool systems, all of which are sold exclusively through a network of independent authorized dealers. That dealer-only model sets STIHL apart from most competitors and drives unusually high brand loyalty among professionals and serious homeowners.
STIHL Affiliate Program Overview
The STIHL affiliate program is available directly via Awin, covering key European markets including Germany and Portugal. The program pays up to 8% commission on standard sales and 5% on voucher-driven sales, with a 30-day cookie window. Given STIHL’s average order values in the $300-$1,000+ range, commission earnings per sale are well above what you’d see in most tool niches.
Payments are processed monthly through Awin with a minimum payout threshold of EUR 25, via bank transfer or PayPal. The program carries a moderate approval bar – STIHL expects content relevant to outdoor power tools, gardening, or landscaping, and brand-term PPC bidding is strictly off-limits.
Pros and Cons
Pros:
- Up to 8% commission rate – well above the outdoor tools niche average
- High AOV ($300-$1,000+) means strong earnings per converted click
- Strong brand recognition – customers actively look for STIHL by name, reducing affiliate-driven conversion friction
- 30-day cookie gives affiliates a solid attribution window
- Low return rates thanks to product build quality
- Growing battery tool range (AP/AK systems) broadens content angles
Cons:
- No direct affiliate program in the United States – US affiliates must go through retail partners at 1-3%
- Dealer-only sales model limits online purchase options for buyers
- Strict no-brand-bidding policy – PPC affiliates are excluded
- Program is region-locked via Awin (DE/PT for direct access)
How to Join
To join the STIHL affiliate program, start by creating a publisher account on Awin if you don’t already have one. Once approved as an Awin publisher, search for STIHL (merchant ID 20646) and submit your application directly to the program. You can also apply via the direct deeplink: STIHL on Awin.
Approval is moderate – STIHL reviews your site for content relevance. Blogs covering outdoor power tools, chainsaw maintenance, landscaping, or DIY home and garden topics are well-positioned. Pure coupon or deal sites may face a harder approval process given the brand’s positioning.
Frequently Asked Questions
Does STIHL have a direct affiliate program?
Yes, STIHL runs a direct affiliate program via Awin in European markets including Germany and Portugal. If you’re based in the US, there is no direct STIHL program – your best option is to promote STIHL products through authorized US retailers like Ace Hardware, which has its own affiliate program on Impact.
What commission rate does the STIHL affiliate program pay?
The direct Awin program pays up to 8% on standard sales and 5% on voucher-attributed sales. US-based affiliates promoting STIHL through retail partners typically earn 1-5.6%, depending on the retailer. The 8% European rate is one of the stronger payouts in the outdoor power tools category.
How long is the STIHL affiliate cookie?
The STIHL program on Awin has a 30-day cookie duration. This means you earn a commission if a visitor clicks your link and completes a purchase within 30 days, which is a reasonable window for a considered purchase like a chainsaw or riding mower.
Is brand bidding (PPC) allowed in the STIHL affiliate program?
No. Bidding on brand terms like “STIHL,” “STIHL chainsaw,” or any variation is strictly prohibited under the affiliate agreement. Violating this rule can result in immediate termination from the program. Affiliates focused on SEO content or comparison-based traffic are much better suited to this program than paid search affiliates.
What is the average order value for STIHL products?
STIHL’s product range skews toward the premium end – chainsaws typically start around $200 and professional models exceed $1,000. Average order values fall in the $300-$1,000+ range, which means the 8% rate translates to noticeably higher per-sale earnings than you’d get in lower-AOV tool categories.
Are STIHL products available on Amazon?
STIHL does not officially sell through Amazon. Any STIHL listings on Amazon are from unauthorized third-party resellers, and STIHL does not honor warranties on products purchased outside its authorized dealer network. Affiliates should direct buyers to authorized dealers to protect conversions and customer trust.
When and how do STIHL affiliates get paid?
Payments are handled through Awin on a monthly basis, with a minimum payout threshold of EUR 25. Awin supports bank transfer and PayPal as payment methods, and typically processes payments on a Net 30-60 basis after the month closes.
Final Verdict
The STIHL affiliate program is a solid pick for European content publishers with an outdoor power tools, gardening, or landscaping audience. The 8% commission rate and high average order values make the earning potential genuinely good, and STIHL’s brand pull means you’re not pushing an unknown product uphill. The catch is geography – if you’re primarily targeting US traffic, there’s no direct program and the retail partner routes pay significantly less. Best suited to European SEO content affiliates, not PPC-focused publishers.
