Program Details
| Commission | $15.00 – $30.00 per new customer (Cost Per Action) |
| Cookie Duration | 30 days |
| Network | Impact |
| Payment Methods | PayPal, Direct Deposit, Check |
| Min. Payout | $10.00 |
| Payment Frequency | Monthly (Net 30) |
| Category | Pet Food / Subscription Services |
| Countries | United States (48 contiguous states only) |
| Website | www.thefarmersdog.com |
The Farmer’s Dog is a direct-to-consumer pet health company that delivers fresh, human-grade dog food on a subscription basis. Meal plans are formulated by veterinary nutritionists and tailored to each dog’s age, weight, and dietary needs, which has helped the brand become one of the most recognizable names in the fresh pet food category.
The Farmer’s Dog Affiliate Program Overview
The Farmer’s Dog affiliate program runs exclusively on the Impact network and pays a one-time CPA commission of $15 to $30 per new customer. The base rate for new publishers starts at $15, with higher payouts available for established creators who negotiate custom terms.
Cookie duration is 30 days, and earnings per click typically land between $1.50 and $3.00 thanks to a tight conversion funnel. The program is geographically limited to the 48 contiguous United States, so traffic from Alaska, Hawaii, or outside the US will not convert.
Commission and Payment Details
Payments are processed monthly on a Net 30 schedule once your balance reaches the $10 threshold. Impact supports PayPal, direct deposit, and physical check, which gives international publishers a workable payout path even though they cannot earn on non-US traffic.
The commission is one-time only. There is no recurring revenue share on the monthly subscription renewals that follow the initial sign-up, which is a meaningful limitation given how sticky the subscription is.
Pros and Cons
Pros:
- Strong brand recognition that converts well with pet-owning audiences
- High conversion rates (estimated 5-8% on targeted traffic) from a well-built funnel
- Professional creative assets and reliable tracking through Impact
- Fresh pet food is a growing niche with rising consumer demand
- Low $10 payout threshold and monthly payments
Cons:
- One-time commission with no recurring revenue on subscription renewals
- Restricted to the 48 contiguous United States
- Base $15 payout is low compared to competitors like Ollie ($60) and Nom Nom ($50)
- Strict brand guidelines around health claims and use of “human-grade” terminology
- Coupon and deal sites are generally rejected
How to Join
The Farmer’s Dog accepts new affiliates exclusively through Impact. The process has two steps: first sign up for a free Impact publisher account, then apply to the program through the Farmer’s Dog affiliate page.
Applications are manually reviewed and typically receive a decision within 3 to 5 business days. There is no hard traffic minimum, but the brand favors publishers with established pet-related content, an engaged audience, and creator-style promotion over coupon or cashback models.
How It Compares to Competitors
| Program | Commission | Cookie | Network |
|---|---|---|---|
| The Farmer’s Dog | $15-$30 per sale | 30 days | Impact |
| Ollie | $60 per sale | 30 days | Impact |
| Nom Nom | $50 per sale | 30 days | Impact |
| We Feed Raw | $30 per sale | 30 days | ShareASale |
Frequently Asked Questions
Does The Farmer’s Dog pay recurring commissions?
No. The program pays a one-time flat fee of $15 to $30 for the initial customer sign-up. Subsequent monthly subscription renewals do not generate additional commission for the referring affiliate.
Can I promote The Farmer’s Dog if I live outside the US?
You can apply to the program from any country through Impact, but commissions only pay out on customers located in the 48 contiguous United States. Traffic from Alaska, Hawaii, or international markets will not convert.
Is there a minimum traffic requirement to join?
There is no specific traffic number listed publicly, but the brand manually reviews every application. Sites with established pet-related content and a clearly engaged audience are prioritized over brand-new or unrelated publishers.
Are coupon and deal sites allowed?
Generally no. The program has moved away from coupon partnerships over the last 12 months and now favors content creators, influencers, and review sites that produce educational pet health content.
How long does approval take?
Manual review typically takes 3 to 5 business days. You will receive an email notification through Impact once the brand makes a decision on your application.
When do payments arrive?
Commissions are paid monthly on a Net 30 schedule once your balance reaches the $10 minimum threshold. Impact supports PayPal, direct deposit, and physical check as payout methods.
Final Verdict
The Farmer’s Dog is a solid fit for US-focused pet content creators who can drive intent-rich traffic and convert it through educational reviews or lifestyle pieces. The lack of recurring commission and the $15 base rate make it less attractive than Ollie or Nom Nom on raw payout terms, but the brand strength and conversion rate often close the gap. If your audience sits outside the US or relies on coupon-driven traffic, look elsewhere.
