Program Details
| Commission | 5% per new guest booking; $25-$75 per new host referral (Cost Per Action) |
| Cookie Duration | 30 days |
| Network | Impact |
| Payment Methods | PayPal, Check, Wire Transfer, Direct Deposit |
| Min. Payout | $10 |
| Payment Frequency | Monthly (Net 30) |
| Category | Peer-to-peer car sharing |
| Countries | United States, Canada, United Kingdom, France, Australia |
| Website | turo.com |
Turo is the world’s largest peer-to-peer car-sharing marketplace, connecting travelers with local hosts who rent out their personal vehicles. Launched in 2010, the platform operates across thousands of cities in the United States, Canada, United Kingdom, France, and Australia, offering everything from everyday sedans to exotic sports cars that traditional rental agencies don’t carry.
Turo Affiliate Program Overview
The Turo affiliate program runs on Impact and offers two distinct earning streams: a 5% commission on new guest bookings and a flat CPA of $25 to $75 for each new host you refer who successfully lists their vehicle and completes a trip. The 30-day cookie window is generous for the travel space and gives your referrals plenty of time to book.
Payments go out monthly on Net 30 terms, and the $10 minimum payout threshold is unusually low – good news for affiliates still building volume. With an average booking value of $200 to $500, each new guest conversion earns roughly $10 to $25, with the potential to do significantly better on premium vehicle bookings.
Pros and Cons
Pros:
- Market leader in peer-to-peer car sharing with strong global brand recognition
- Dual earning opportunity – commissions on both guest bookings and host referrals
- Competitive 30-day cookie window for the travel and rental industry
- Low $10 payout threshold with multiple payment methods via Impact
- High average order values ($200-$500) make the 5% rate meaningful per conversion
Cons:
- Guest commissions apply to new users only – repeat bookings earn nothing
- Geographic footprint limited to five countries, excluding Asia and Latin America
- Strict brand guidelines may restrict how you describe and market the service
How to Join
The Turo affiliate program is managed through Impact. Start by creating a free publisher account on Impact if you don’t already have one. Once your publisher account is active, search for the Turo program in the Impact marketplace and submit an application.
Turo runs a moderate approval process. They look for content sites with genuine traffic in travel, automotive, lifestyle, or tech verticals. Coupon-only and thin-content sites are typically rejected. Significant social media followings may also qualify. Approval usually takes a few business days, after which you’ll have access to banners, text links, and performance reporting through the Impact dashboard.
Frequently Asked Questions
Does Turo pay commissions on repeat bookings?
No – the program only pays on a new guest’s first booking. If someone you referred books a second or third trip through Turo, you won’t earn on those. This is a real limitation worth factoring in if your audience already uses the platform regularly.
Can I earn money for referring car owners to list on Turo?
Yes – Turo’s program pays $25 to $75 for each new host you refer who lists their car and completes their first trip. This host referral path can work well for content targeting car owners, passive income seekers, or side-hustle audiences. The exact payout within that range depends on program terms at the time of referral.
Which affiliate network manages the Turo program?
Turo’s affiliate program runs exclusively through Impact (formerly Impact Radius). You’ll need an Impact publisher account to apply, access creative assets, and track your performance. Impact is a well-established platform with solid reporting tools.
What kind of website do I need to get approved?
Turo looks for high-quality content sites with relevant traffic in travel, automotive, or lifestyle niches. Sites built around coupons, deals, or thin content are generally rejected. A professional-looking site with genuine organic traffic – or a substantial social media following – gives you the best shot at approval.
Does the affiliate program cover all countries where Turo operates?
The program covers five markets: the United States, Canada, United Kingdom, France, and Australia. Turo recently expanded affiliate operations into Australia following its official launch there. Terms may vary by region, so check the Turo program page on Impact for country-specific conditions.
Final Verdict
Turo’s affiliate program is one of the better options in the car rental space. The dual earning model, 30-day cookie, and a brand that converts well with travel audiences all work in its favor. The new-guest-only restriction on guest commissions limits long-term earning potential from returning visitors, but the host referral CPA adds a channel most rental affiliate programs don’t offer.
If your content targets travelers, road trip planners, or people exploring ways to monetize their vehicles, Turo is a reasonable addition to your lineup. Apply through Impact and make sure your site clears their content quality bar before submitting.
