Program Details
| Commission | 3% (full-price), 2% (outlet/sale) (Cost Per Sale) |
| Cookie Duration | 30 days |
| Network | Awin |
| Payment Methods | Bank Transfer, PayPal, Check |
| Min. Payout | $20 |
| Payment Frequency | Monthly (Net 30) |
| Category | Fashion & Footwear |
| Countries | US, UK, EU, Australia (regional programs) |
| Website | www.ugg.com |
UGG is a premium footwear and lifestyle brand owned by Deckers Brands, recognized worldwide for its signature sheepskin boots that became a cultural phenomenon in the early 2000s. The brand has since grown into a full lifestyle label, offering slippers, sneakers, sandals, apparel, and home goods across dozens of markets globally. With strong brand loyalty and average order values above $100, UGG attracts serious purchase intent from shoppers who already know what they want.
UGG Affiliate Program Overview
The UGG affiliate program pays a 3% commission on full-price sales and 2% on outlet and sale items. The program runs on Awin for UK and European affiliates, and is also available through CJ Affiliate and Rakuten Advertising for the US market. Commission type is CPS (cost per sale).
The cookie window is 30 days, which is standard for premium footwear. Payments are processed monthly on Net 30 terms, with a low minimum payout threshold of $20. Available payment methods include bank transfer, PayPal, and check. The average order value sits between $100 and $125, so a single sale returns around $3-$4 at the base rate.
Pros and Cons
Pros:
- Globally recognized brand with strong purchase intent – shoppers rarely need convincing
- High average order values ($100-$125) mean decent per-sale earnings despite the modest rate
- 30-day cookie is solid for the footwear category
- Huge seasonal traffic in Q4 – boots and slippers drive significant volume through November and December
- Broad product range (boots, slippers, sneakers, apparel, home) gives content creators multiple angles
Cons:
- 3% base rate is below niche competitors like EMU Australia (10-15%) and Sorel (8-10%)
- PPC bidding on any brand-related keywords is strictly banned
- Limited edition and collaboration products are typically excluded from commissions
- Strict branding rules (always “UGG” in caps, never “UGGs”) require careful content compliance
How to Join
For UK and European affiliates, start by creating a publisher account on Awin. Once your account is active, search for UGG (merchant ID 3382) and submit your application. US-based affiliates should apply through CJ Affiliate instead.
Approval is moderate in difficulty – UGG prioritizes fashion and lifestyle publishers with established audiences. New sites with little content or traffic are likely to be rejected. Make sure your site clearly covers footwear, fashion, or lifestyle topics before applying. Once approved, you get access to banners, text links, and a product feed.
Frequently Asked Questions
What commission rate does the UGG affiliate program pay?
UGG pays 3% on full-price purchases and 2% on outlet or sale items. Voucher and cashback sites typically earn 2.5%. With an average order value of $100-$125, expect roughly $3-$4 per full-price sale at the standard rate.
Which affiliate networks carry the UGG program?
UK and European affiliates join through Awin (merchant ID 3382). US affiliates access the program via CJ Affiliate and Rakuten Advertising. UGG runs regional programs, so you should apply to the one that matches your primary audience location.
How long does the UGG affiliate cookie last?
The UGG cookie window is 30 days. If a visitor clicks your link and completes a purchase within 30 days, you earn the commission. This is a standard duration for premium footwear brands.
Can I bid on UGG keywords in paid search?
No. PPC bidding on brand keywords including “UGG,” “UGG boots,” “UGG sale,” and close variants or misspellings is strictly prohibited. Violation of this rule can result in termination from the program. Organic search and content marketing are the compliant routes for driving traffic.
Are UGG collaboration and limited edition products eligible for commission?
Generally no – most limited edition and collaboration drops are excluded from the affiliate commission structure. Standard collection items across footwear, apparel, and accessories are commissionable. Check the program terms for specific exclusion lists, as these can vary by region and campaign.
What are UGG’s branding requirements for affiliates?
UGG requires that affiliates always write the brand name in all caps (“UGG”) and never use the plural form “UGGs.” Using “UGG” in a domain name is also prohibited. These rules apply to all content, ads, and social media posts created under the affiliate agreement.
Final Verdict
The UGG affiliate program is worth joining if you run a fashion, footwear, or gift guide site with an established audience – the brand sells itself, conversion rates are solid especially in Q4, and the $20 payout threshold keeps things accessible. That said, the 3% base rate is genuinely low compared to niche alternatives like EMU Australia or Sorel, and the strict PPC and branding rules add compliance overhead. Best suited to content-focused publishers who can drive organic traffic and capitalize on the brand’s strong seasonal demand.
